Time is money, or rather time costs
money. YOUR time is valuable. What does it really cost you to go to a
tire store, select the tires, make an appointment for them to be
placed on your car, drive there again, wait for tires to be
installed? Let's say 1.5 hours to drive to store, select tires, and
make appointment for installation. How about another 2.5 hour to
drive back to the store, wait for tires to be installed, and pay.
That's 4 hours. What's YOUR rate? $50 an hour? You just spent $200 of
your valuable time, not counting the actual cost of the tires.
Let's price up getting tires to your
specification online or by phone. Maybe that takes twenty minutes.
Greeting the installer at your home or office, five minutes. Thanking
the installer for such an easy transaction, another five minutes. So
that would cost you $25 at your rate. Guess what!?! You just saved
$175 of your productive time.
The value of serving you at your
convenience is the real winning proposition. If you are in sales,
you made time to get that big contract. If you are a professional
service provider, you just arranged a high ticket project. Even if
you don't have a 'billable hour' rate, you just bought yourself time
to relax, play with the kids, have lunch with a friend, run another
errand, whatever YOU want! Invaluable.
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